Overview
State the meaning of advertising; Discuss the role of advertising; Enumerate the different types of advertising; Differentiate between direct and indirect methods of advertising; List and describe each of the advertising media; Appraise the practice of advertising in business. Describe the various ways of protecting the consumer against advertlslno.
What you'll learn
- Advertising Meaning Role
- Types of advertising Informative Persuasive Competitive Mass and specific.
- Methods of Advertising
- Direct
- Indirect.
- Media of advertising Cinema Windows display Catalogues Hoarding (bill boards), etc
- Advertising
- Merits
- Demerits.
- Consumer protection in advertising.