Advertising in Commerce
This lesson covers the meaning of advertising and its role in business. It explains different types of advertising, the methods used, and the various media involved. The lesson also discusses consumer protection against misleading advertisements.
- 03:16 “brand new products to the market. It is aimed at giving information that would let consumers or clients or the general public to know about the uses of a product about, "Okay, here, this is something new, it is coming to...”
- 04:10 “B. It persuades you to make sure you buy the products. Then we have competitive advertising, quite similar with persuasive advertising is the type of advertising that aims at making customers buy a particular brand. They...”
- 08:47 “It improves the quality of goods. Now, let's go ahead and discuss the merits of advertising. One can be false and misleading because there are many dishonest marketers in the market so they tend to tell us what a product...”
Meaning and Types of Trade
The lesson explains the concept of trade as the buying and selling of goods. It describes the types of trade, including own trade and foreign trade, and outlines the services that facilitate trade. The role of Customs and Excise in foreign trade is also discussed.
- 15:41 “they advertise a product. For example, Margarine, what do they do? They want to buy. So they have a target group. They know that young children like to eat bread with butter. So they try to make the advertisements when t...”
- 10:17 “You want to look in a particular way and you already have this idea. When you get to the market, you find a specific dress that you like. So it is benefits and added value to the customer. It also decreases monopoly. You...”
- 16:29 “So they are communicating to me that it helps to lower blood pressure. It increases lifespan. So they have communicated to me. What do I need to do? Then I buy. So advertising it's trade. It is also a form of persuasion....”
Consumer Rights and Protection
The lesson covers the definition of consumer rights and the importance of detailed information about products. It explains the origin of consumerism and lists the eight universal consumer rights. The lesson also discusses unfair market practices and the role of consumer protection.
- 02:28 “what to buy, probably they are the only ones in the market that have this particular brand or specific product. So what do they do? They try to inflate the price, make it higher. So that the consumer will buy it. That is...”
- 03:59 “But the seller would be like, "I haven't sold anything for two weeks." So this is my market. I have to sell it. So a consumer has the right to be protected against all of this. And sellers have been taking advantage late...”
- 09:24 “You want to get a next t-shirt very nice and this gives you happiness. This is also part of consumerism, the more the better. So sometimes you even see a nice shoe in the market. And it just makes you happy because it ma...”
Cleaning Agents and Cosmetics Production
This lesson covers the definition and types of cleaning agents, including commercial and homemade varieties. It also discusses the preparation of homemade cleaning agents and cosmetics, along with safety and regulatory aspects related to cosmetic products.
- 17:00 “We have number one, which is what most people know, which is Navdaq. And it is National Agency for Food and Drugs Administration Control. That is Navdaq. National Agency for Food and Drugs Administration Control. And we...”
- 20:57 “Because different people will be handling the products in the process of distribution. Also, providing necessary measures for quality, control of raw materials and products in conformity with the standard specification....”
- 22:40 “various industry and whatsoever thing that we are producing in the country because the environment also matters in giving us our products. Some people they will have produced something of good quality in their production...”