00:10 Good day all.

00:14 I am Dr. Laura, your business studies teacher for today.

00:18 Our topic is consumer rights.

00:21 The learning objectives are outlined as follows.

00:24 At the end of today's lesson,

00:27 each student should be able to define the same consumer rights,

00:32 identify what is right for the consumer's point of view,

00:37 explain the origin of consumerism,

00:40 and understand the eight universal consumer rights.

00:44 What is the consumer rights?

00:47 A consumer rights is the rights of a consumer,

00:52 which is the end user, or even a buyer,

00:56 to have detailed information about the price of a good.

01:02 The quality of the goods,

01:05 potency, standard of the products, quantity,

01:09 and purity of the good or services rendered to the consumer.

01:14 So the consumer has a right to understand the quality of the product

01:18 he or she is purchasing.

01:21 A consumer has a right to understand the quantity,

01:26 he or she is buying.

01:27 For example, when you go to the market, please.

01:30 And you want to buy 20 pairs of shoes.

01:33 And the seller gives you 19 pairs of shoes.

01:36 You have the right to say, oh,

01:38 I just purchased 20 quantity items of shoes.

01:42 And it is not complete.

01:44 So the consumer has a right to the detailed information,

01:48 the quantity stated on the invoice,

01:51 even the quality of the products.

01:52 A consumer has a right to ask,

01:54 is this product a good quality?

01:57 Some sellers take offense to say,

01:59 why are you asking me this question?

02:01 But a consumer has a right to detailed information

02:04 about the quality of the products.

02:08 Although some consumer has a right to be protected against any unjust

02:13 or unfair practices regarding the trade,

02:16 unfair practices such as inflation of the price.

02:20 Sometimes sellers take opportunity and advantage of the consumers.

02:24 Why?

02:25 Because the things that the consumer has no choice,

02:28 what to buy, probably they are the only ones in the market

02:31 that have this particular brand or specific product.

02:34 So what do they do?

02:35 They try to inflate the price, make it higher.

02:38 So that the consumer will buy it.

02:39 That is unfair practice.

02:41 Also, manipulation is unfair practice.

02:45 So the consumer has a right to be protected

02:47 against these unjust practices.

02:50 In terms of manipulating price in the marketplace.

02:55 On the other hand, a consumer protection

02:57 is the act of safeguarding purchase

03:00 as all buyers of the good and services

03:03 from unfair market practices, just like we discussed earlier.

03:08 Consumer rights also provides a way for any individual

03:13 to fight against abusive trade practices.

03:17 Protect them against price manipulation

03:20 or even sell us taking advantage of profits.

03:23 For example, during the COVID-19 pandemic,

03:27 after the lockdown, a lot of people

03:30 were not able to make sales during the lockdown.

03:33 So immediately the lockdown was, you know,

03:37 immediately the lockdown passed.

03:40 And people just want to go out to buy things.

03:44 The sellers are to increase the price

03:46 so that they can make up for those times during the lockdown.

03:49 So that is price manipulation.

03:51 And the consumer has a right to complain, to say,

03:54 "Come on, it's just two weeks lockdown."

03:57 And then this price you don't change.

03:59 But the seller would be like, "I haven't sold anything

04:01 for two weeks."

04:02 So this is my market.

04:04 I have to sell it.

04:05 So a consumer has the right to be protected against all of this.

04:10 And sellers have been taking advantage lately.

04:14 Due to the restriction of goods coming in from abroad.

04:20 Consumer protection acts started in 1987 in Nigeria,

04:26 which old manufacturers are accountable for misleading

04:30 advertisements even producing unsafe products

04:34 and compensation for injury or damage to consumers.

04:38 For example, the infection that we all move,

04:42 the coronavirus.

04:44 There are some products that are unsafe.

04:47 Some people even make unsanitizers.

04:50 And you will see the consumer complaining of irritation,

04:53 bonds, skin, blemish.

04:56 We do not even know fake or the right one

04:59 or even quality of these unsanitizers.

05:02 All consumers just want to protect themselves

05:05 from getting these virus.

05:06 So a lot of manufacturers and producers

05:10 just come into the market with all sorts of brands

05:13 of unsanitizers.

05:14 What about wiping these things, wiping surfaces?

05:18 There are so many soft faced disinfectants.

05:20 Some people even make unsafe ones.

05:23 And these are caused injuries to the consumer.

05:25 So consumer protection acts have

05:28 held a lot of manufacturers responsible

05:31 for these unsafe products.

05:35 What is consumerism?

05:38 The origin and background of consumerism

05:41 began in the 17th century in England.

05:46 Because then people can reasonably afford a lot of goods.

05:51 There were a variety of goods in the markets.

05:54 A lot of services take, for instance,

05:56 the technology device.

05:59 Sometimes you have issues with your laptops,

06:02 even your parts.

06:03 What do you need?

06:04 You need someone to help you fix your laptop

06:07 or even your desktop.

06:09 So technology devices we have computer engineers.

06:13 So consumerism helps with these services.

06:17 And also it is a theory that consumers

06:20 pending and consumption of goods improves the economy.

06:25 The more people buy these products,

06:27 the better for the economy.

06:29 For growth, it won't implement rates.

06:33 Like we discussed in our previous classes, business

06:36 opportunities, there are so many vendors out there,

06:39 and run services, online production.

06:42 So sometimes you have pictures on your phones

06:46 and you want to print them for a friend or cousin,

06:49 you know, even family members.

06:51 You just send it to some production organization

06:54 and their print is on demand.

06:56 You do not have to be there physically.

06:58 And this is part of the COVID-19 protocol.

07:01 Physical distancing.

07:02 We help maintain social distancing.

07:05 God means we help reduce the contact

07:08 of the coronavirus.

07:10 So consumerism is a theory that the more you consume

07:13 the product, the better for Nigeria.

07:14 For example, juice, orange juice, the farmers

07:20 would benefit from oranges.

07:23 So those people who are planting oranges,

07:25 they help get these oranges to manufacturers

07:29 of these juice makers.

07:30 So it is helping the economy.

07:33 Well, the farmers are getting paid for this planting

07:36 of oranges, the manufacturers of these oranges,

07:40 they are also benefiting and paying their taxes.

07:43 So the Nigerian economy would get better.

07:46 So consumerism is helping to enhance the Nigerian economy.

07:53 Also, it is an idea that the increase in consumption

07:56 of goods and services in the market, please,

08:00 is an objective that promotes the wellbeing of a person,

08:04 which is fundamental.

08:06 Everyone of us, we need food to grow.

08:09 We need water.

08:10 We need all these basic needs.

08:12 So if we can get old, if we have the opportunity

08:16 to get the variety of goods in the market, please, food to eat,

08:19 we have a right to this basic consumption,

08:23 basic needs infrastructure.

08:25 The better for us, and this will help us to grow.

08:28 You see, babies, they need milk for both.

08:31 Imagine you go to a store, you cannot even get milk

08:34 for your baby.

08:35 This baby needs milk to nourish its own body.

08:39 So the more people consume the better.

08:42 It is fundamental for everyone's good.

08:44 Even those who are homeless, they need food to eat.

08:47 That's why we have a lot of bad guys on the street,

08:49 not because they want to beg, but they need money

08:52 to be able to consume these goods.

08:55 And also, even services.

08:57 We have people who come to our homes to ask if that we need help.

09:02 We have people even when you go to the gas station.

09:06 You have people who are just washing cars.

09:08 So this is another service.

09:10 It's very fundamental.

09:13 Human happiness also depends on obtaining goods.

09:15 So for example, you see a t-shirt very nice on your friend.

09:20 And you want to buy it.

09:21 And your friend just tells you, oh, I just bought it from next.

09:24 You want to get a next t-shirt very nice and this gives you happiness.

09:29 This is also part of consumerism, the more the better.

09:32 So sometimes you even see a nice shoe in the market.

09:35 And it just makes you happy because it makes you look good.

09:38 So the more we get this means maybe some consumers the more happy they are.

09:42 So obtaining this t-shirt or this nice pair of shoes will make them happy.

09:47 And if someone is happy, what else?

09:49 The person will be very joyful.

09:51 And this happiness is contagious.

09:53 And if someone is very happy, you yourself will be happy because you will ask, why are you

09:58 this happy?

09:59 Oh, I just got this pair of shoes, wow.

10:01 And this makes you happy.

10:02 So sometimes consumers, the more they obtain something, the better for them.

10:06 And is it accessible for consumption?

10:09 Because sometimes when we get to shop right, for example, it just wants maybe grape juice.

10:18 Just go to the shelf and you see orange and apple juice.

10:20 And then you look very sad, and more than that they are like, why are you looking sad?

10:24 Oh, I'm looking for grape juice.

10:26 And they just try their best to take you to another store, probably the Kajat mall.

10:30 And then you just go into another store and then you find these grape juice.

10:34 You are extremely happy.

10:36 So the more you consume that grape juice, the happier you are.

10:39 And because you can easily get it, you get more happy.

10:44 So also possessing materials for personal use.

10:47 Even us, we need a lot of things for our old kids.

10:51 Industrialization, even manufacturers, as long as they can get raw materials for manufacturing

10:57 their products, they are happy.

10:59 So the more variety in the market for manufacturers, for industrial users, for personal use, the better

11:06 for us.

11:07 What are examples of consumerism?

11:10 It is an enabling hack that improves the customer's service.

11:14 So acquiring products and obsession of shopping.

11:18 Some consumers just like buying things.

11:20 They just want to go shopping.

11:22 You see some people that tell you, I'm going for window shopping.

11:25 What is that?

11:26 Just going into the market, communicating with the sellers, asking about products of brands.

11:31 Some people just like going shopping because it makes them happy.

11:35 You see some people that tell you, I don't want to get depressed.

11:37 So many things are happening in the economy right now.

11:40 I just need to go out there.

11:41 So some of them just like this word of mouth, communication, social gathering.

11:46 So consumerism is just an act that improves customer service.

11:50 What is customer service?

11:51 Where you can talk at the consulting time with the seller to say, oh, these products, how

11:56 can I use it?

11:58 What are the benefits?

11:59 What are the goods that come with it?

12:01 So sometimes, it improves customer service where the seller or the manufacturer of the good

12:06 itself eats on ground, explaining how to use it.

12:10 Because all consumers have the time to go through manual.

12:13 Sometimes you buy a camera.

12:14 You don't even want to know how to put it on or over, switch it on.

12:18 You just want to talk to the manufacturer.

12:20 So this is the Sony camera.

12:22 How do I use it?

12:23 And then the manufacturer will tell you, okay, you click here if you want to zoom in or zoom

12:27 out.

12:28 So it enhances customer service.

12:32 There was a positive effect of consumerism.

12:35 One, it is higher economy goods, like we discussed earlier, the more we buy products,

12:41 the better for the manufacturer, the manufacturer on the other hand, more space rural taxes to the

12:47 government.

12:48 And this taxes helps to build roads, construction, helps to maintain infrastructure, pedestrian

12:55 bridges, households with roads, bad roads, caused by poor tools and all this all-time cars.

13:01 So it helps to boost the economy.

13:03 What's another positive effect of consumerism?

13:06 Availability of more goods and services, like we discussed earlier, the more availability

13:11 for the consumer, the better, because these are from the mental needs that we want.

13:16 Satisfaction, every consumer wants food and when you get to the market, when you see

13:21 scarcity or something, you're like, oh, there's no tomato, what do you mean?

13:25 So you want to get tomato, so they were to cook for your children and your family.

13:30 With industrial production, the better for the manufacturer of these products, imagine

13:35 you sell bags, and then so much demand, I demand of school bags.

13:40 If the manufacturer does not have access to raw materials of this later, he or she will

13:45 not be able to produce bags.

13:47 So industrial production increases as a result of the positive effects of consumerism,

13:54 increasing advertising.

13:56 And lots of companies, advertisement companies, it also helps them to create awareness for

14:03 the consumer.

14:04 So this also brings money to the company.

14:08 Increasing employment rates, farmers, some of them are left school in ages and they do

14:13 not have jobs.

14:14 They do poetry, gardening, vegetable farmers, they help even cassava growers.

14:20 This helps also increase in employment.

14:23 And industrial workers, imagine you're a manufacturer of leather bags.

14:27 You need people to work for you, so this helps increase the rate of employment.

14:33 Variety of goods increase in consumption choices, when we have choices of what we need.

14:39 There will be no price inflation, there will be no price manipulation, because we have

14:44 goods.

14:45 When you go to a seller, it refuses to sell for you when you negotiate, you go to another

14:48 seller.

14:49 The seller is happy because he or she has the right to this needs.

14:55 What are some of the negative effects of consumerism?

14:58 One is pollutants emission.

15:00 So the more this industries produce some things, the pollute the environment.

15:07 For example, petrol, we know, it goes through refinements, good oil, it's pollute the environment.

15:15 Imagine if people live in around the oil creek.

15:19 They have to inhale these films as a result of refining the good oil.

15:24 So it affects the human body.

15:28 It won't, around this area, you see black films.

15:32 This is not wood for the health.

15:35 Increased land use, there are so many deforestation, it won't dump enough sedments in the marine.

15:45 This is a very bad effect.

15:48 Some people live on wood fishing and when all these oil producers just dump crude oil remnants

15:55 into the sea, it pollutes the river.

15:58 And this water helps kills all the fishes or the ecological bin.

16:02 In this case, the fishing industry would not even make any profit.

16:07 People who live on this ecological bin cannot even feed on them.

16:12 So this is a very negative effect of consumerism.

16:16 Because depletion, sometimes industries do not have enough money to produce, so they do.

16:22 I don't want to call it short-cost bots.

16:25 It reduces even the industrial, the quality of the products.

16:31 Because they do not have enough money, because of the cost of production, so the quality

16:36 is reduced.

16:39 So another negative effect of consumerism is the manufacturers produce low quality.

16:46 As a result of the cost of production, when they don't have enough resources, they reduce

16:50 the quality of the products.

16:52 Poor labor standard is another negative effect of consumerism, as a result of outsourcing.

16:59 So a manufacturer in the United States outsource its production to China, because he or she doesn't

17:05 want to pay higher wage.

17:07 So poor labor standards is another negative effect of consumerism.

17:13 This may not lead to consumer's happiness, so sometimes buying a t-shirt that is of low

17:17 quality may not make me happy.

17:20 After a wash, it just fades, so this may also lead to a consumer's unhappiness.

17:28 What are the eight universal principles of consumer rights?

17:33 One, it is the right to basic needs, satisfaction of the consumer, healthy environment, everyone

17:42 of us will need unhealthy environment.

17:45 We made an example of the oil refinery.

17:49 The oil creek, the people who live around these places, they inhale black films, which

17:55 is not healthy.

17:56 This has very negative effect and detriment to their health.

18:01 So a consumer has the right to healthy environment.

18:04 What's about basic needs?

18:06 We do not want sellers, manufacturers to manipulate prices.

18:10 So we have the right to afford these basic needs, basic needs, food, water.

18:16 Water should not cost as much, because we need water to sustain our health.

18:21 Secondly, a consumer has the right to fair and responsible marketing, not misleading

18:27 advertisements, misleading unsafe products, like we made an example of unsafe and sanitizers.

18:35 Number three, the consumer has the right to just unreasonable tents and conditions.

18:40 Not all consumers want to go through manuals.

18:42 How many of you go through manuals, when you buy it back, how to wash, how to preserve

18:47 it?

18:48 We just want the manufacturer to tell us if there is an opportunity that we have cons in

18:53 times to tell us the tents and conditions of this product.

18:57 Do not use this.

18:58 Like for example, chemicals, you cannot keep them in unsafe places.

19:02 You cannot use bad cuts for chemicals.

19:05 You need tightly well equipped cuts.

19:09 You can also use top chemicals in unsafe places.

19:13 In some cases, you need tents and conditions for all these products.

19:18 A consumer also has the right to access essential goods and services.

19:24 Sometimes you need an online engineer.

19:27 You have a right to get detailed information about the advantages and disadvantages of

19:34 these services.

19:36 Moving on, a consumer has the right to good quality and safe products.

19:42 You cannot sell products to a consumer, which you know that is unsafe.

19:48 A consumer has the right to demand and be informed.

19:52 You need information about these products.

19:55 You need information about the services.

19:57 Take for instance washing machine.

19:59 You need information about the washing machine.

20:03 Even the sockets you need to plug.

20:05 Even the plumbing works.

20:06 You need detailed information on how to use this washing machine.

20:12 The right to choose.

20:14 A consumer has the right to choose.

20:16 Sometimes sellers are very, very cranky.

20:19 Sometimes they are impatient.

20:21 When you go to the market place, they don't want you to take what they have offered you.

20:25 They don't want you to choose.

20:27 You have the right to choose the color.

20:29 You are the right to choose this specific shape.

20:32 For example, you want to buy cooking pots.

20:34 You have the right to choose.

20:36 They do not have to force you to buy what you do not want to buy.

20:40 And honest dealings.

20:42 Cosima has the right to honesty.

20:45 Remember our previous class on ethics.

20:48 We need to know what is ethics.

20:50 What?

20:51 Doing what is right and fair and just.

20:54 Open that this good is not going to have the treatment effects on the person purchasing

21:00 it.

21:01 A consumer has the right to fair value.

21:04 And behead.

21:05 A consumer must behead.

21:06 A seller or manufacturer or retailer must hear the voice of the consumer.

21:11 A manufacturer or seller must not be impatient and said to the consumer.

21:16 For example, please buy what you want to buy and leave this market.

21:20 No, we need to hear their voices.

21:22 We need to hear their complaints.

21:24 So a consumer right is beinghead.

21:28 So as we read the end of today's lesson, I need everyone to define many of consumer rights

21:38 in their own words and from what we have learned today, explain the origin root of consumerism.

21:46 Please at least six universal rights of a consumer.

21:50 Please, you can play the role of a consumer with your colleague in class or with parents or

21:56 with cousins or family members.

21:59 As we reach the end of today's class, I am Dr. Laura, your business-study teacher.

22:04 Thank you for watching.

22:05 Till next time.