Overview
Explain promotion Distinguish between the various forms of promotion State the functions of promotion in marketing Use word of mouth to promote the image of their school
What you'll learn
- Promotion
- Forms of promotion
- • Pricing-off
- • Coupon
- • Salesmen competition
- • Loyalty Schemes
- • Premium offers
- • Word of mouth
- • Trade – in – allowance
- • Sampling
- • Merchandising incentives
- • Training schemes
- Functions of promotion