Overview
Define consumer behaviour Explain the factors that influence consumer behaviour List the stages in consumer decision process Explain the influence of environmental factor on organizational behaviour Construct a model of consumer buying behaviour
What you'll learn
- Consumer behaviour
- Factors influencing consumer behaviour
- • Cultural factors
- • Social factors
- • Personal factors
- • Psychological factors
- Consumer decision process;
- • Problem recognition
- • Information search
- • Evaluation of alternatives
- • Purchase definition
- • Post purchase behaviour
- Organizational buying behaviour
- Factors that influence organizational buying behaviour
- • Environmental factors
- • Organizational factors
- • Interpersonal factors
- • Individual factors