Channels of Distribution

This lesson covers the channels through which goods move from producers to consumers. It explains the roles of wholesalers and retailers, the functions of cooperative societies and government agencies in distribution, and identifies problems in distribution along with possible improvements.

• 02:42 “Three, advertisement, and four, warehousing. The wholesaler. Where is the wholesaler? The wholesaler is a merchant who purchases goods in large quantities from the manufacturer and sells in small quantities to the retail...”
• 08:25 “you know in such a way that with effects he will do the wholesaler himself. So he maintains price stability by keeping those goods in the warehouse. Advertising like he is in advertising and advertising the goods to the...”
• 06:02 “in bulk and keeping them in the warehouse he bears risk because if the price falls down as at the time those such goods are still in the warehouse he's the one that will be at the risk of reduction in prices. Branding an...”