Channels of Distribution

This lesson covers the channels through which goods move from producers to consumers. It explains the roles of wholesalers and retailers, the functions of cooperative societies and government agencies in distribution, and identifies problems in distribution along with possible improvements.

• 09:16 “And in this case, it ensures that there is a smooth flow of information between the retailer and the producer. Now the retailer. Who is a retailer? A retailer may be defined as a trader who buys goods in small quantities...”
• 10:08 “following. Hawking, mobile shop retailing, street or roadside retailing, market or storeholder retailing, small store retailing, chain or multiple stores, department stores, supermarkets, mail order, discount houses and...”
• 08:25 “you know in such a way that with effects he will do the wholesaler himself. So he maintains price stability by keeping those goods in the warehouse. Advertising like he is in advertising and advertising the goods to the...”