Channels of Distribution

This lesson covers the channels through which goods move from producers to consumers. It explains the roles of wholesalers and retailers, the functions of cooperative societies and government agencies in distribution, and identifies problems in distribution along with possible improvements.

• 01:01 “manufacturer to the final consumers. It is also referred to as chain of distribution or distributive trait. That is, the channel of distribution is the channel through which the goods passes from the manufacturer or prod...”
• 08:25 “you know in such a way that with effects he will do the wholesaler himself. So he maintains price stability by keeping those goods in the warehouse. Advertising like he is in advertising and advertising the goods to the...”
• 03:28 “Buck breaking, that is, he purchases goods in large quantities from the manufacturer, thereby making it easy for the manufacturer to produce more goods. Financing. By buying things from the manufacturer in bulk or in lar...”