Overview
Identify topic sentences from given passages, e.g. roles of the consumer on market;
Identify key ideas from different paragraphs as it relates to listing factors that influence buying decisions; and list types of consumers‘ decision making process.
What you'll learn
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- Summary Writing from selected passages on contemporary issues such as: - The roles of the consumer in the market e.g. - Buying goods and services to sustain business - Providing feedback on goods and services. - Factors that influence buying decisions. - Consumer decision making process: - Impulse buying
- - Routine response - Rational buying, etc.