Overview
Define Marketing Explain various terms used in marketing Discuss the main functions of marketing Give a brief history of marketing in Nigeria
What you'll learn
- Meaning of marketing
- Marketing terms
- Needs
- Wants
- Demands
- Products
- Exchange
- Transactions
- Markets
- Marketing Management
- Functions of marketing system
- Maximize consumption
- Maximize consumer satisfaction
- Maximize choice
- Maximize life quality
- Maximize profit
- History of marketing in Nigeria
- a) Colonial age
- b) 100AD TO 1860
- c) Colonial era 1860-1960
- d) Post-Independence age 1960 to date