Overview
Explain the meaning of marketing; Discuss the importance and functions of marketing in an economy; , Explain the marketing concept and marketing mix; Classify products; Describe various pricing policies; Identify marketing activities associated with place; Explain the methods of promotion.
What you'll learn
- Meaning of marketing.
- Importance and functions of marketingM in an economy.
- Marketing concept and marketing mix:
- Product
- Price
- Place
- Promotion.