Overview
Identifying component of trade. Stating the functions of . the retailer to consumer. Explaining the factors to be considered in setting up a retail trade. Classifying retail activities into small scale and large scale. The organizational setup of each type of retail trade. The selfrole of the wholesaler in the chains of distribution. Functions of the wholesaler, retailer, and producer. The necessary documents used in home trade.
What you'll learn
- Meaning of Home trade.
- Characteristics and functions of retail trade.
- Factors to be considered in setting up a retail trade.
- Discuss small scale retailer e.g. hawker, mobile shops, etc.
- Large scale retailer e.g. supermarket, mail order, etc.
- Modern trends in retailing (branding, self service), etc.
- Main characteristics of large scale and small scale retailers.
- Advantages and disadvantages of large and small scale retailers.
- Reasons why retail business may fail.
- Wholesale trade:
- Channels of distribution
- Survival process
- Functions of agent
- Types of warehouses
- Necessary document.