Overview
State the meaning of international marketing Mention the importance of international trade systems Explain the reasons for international marketing Explain the effects of features on a company or individual
What you'll learn
- International marketing
- Importance of international marketing
- International trade systems
- Market decisions and reasons E.g. wider markets escape from competition
- Features of International marketing;
- • Economic,
- • Political,
- • Legal,
- • Social,
- • Cultural,
- • Geographic and
- • Demographic features