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SS1 Marketing

Merchandising

Overview

State the meaning of merchandising List the conditions for merchandising Explains functions of merchandising Package, brand and label products for merchandising

What you'll learn
  • Merchandising
  • Features of merchandising
  • • Packaging
  • • Branding
  • • Labelling
  • Conditions in merchandising
  • • Warehousing cost
  • • Cost resulting from reduction in inventory value
  • • Transportation cost, etc.
  • Functions of merchandising
  • Scrambled merchandising