Overview
List the sociological factors affecting consumer behavior. Explain the dangers of conventional market profits. Explain customer attitude and behavior.
What you'll learn
- Sociological factors:
- i. Urban and rural communities
- ii. Family income level
- iii. Occupation
- iv. Education
- v. Age
- vi. Sex
- vii. Race or nationality
- viii. Religion, etc.
- Conventional market.
- Customer attitudes and behaviors.